Speakers

Lea Turner

Community founder, The HoLT

Lea Turner has built a well respected, membership community, The HoLT. Lea’s approach is grounded in humour, relatability, and genuine connection, showing how consistency and being yourself create spaces where people want to participate and feel a part of.

Why Lea deserves her place on the Creator Day stage:
Lea exemplifies what it takes to cultivate a thriving community people actively want to join.

Jon Alexander

Author of Citizens

Jon Alexander is the author of CITIZENS: Why The Key To Fixing Everything Is All Of Us and co-founder of the New Citizen Project, a company encouraging others to treat people as participants, not passive consumers.

After a decade in advertising, Jon made the move to explore how society can move beyond consumerism toward collective agency. His work has been recognised by McKinsey, the Financial Times, and the World Economic Forum.

Why Jon deserves his place on the Creator Day stage:
Jon lives and breathes the idea that thriving communities form when people are trusted to step forward and shape the story together.

Gus Bhandal

LinkedIn sherpa

Gus Bhandal is a social media specialist and a long-standing member of the YATM family. Gus understands that at its core, social media is not just broadcasting, it’s about nurturing community. By creating spaces where people feel seen, heard, and connected, Gus shows how digital platforms can link audiences to each other and to wider opportunities beyond the screen.

Why Gus deserves his place on the Creator Day stage:
Gus demonstrates how nurturing online communities strengthens relationships, trust, and shared action across platforms.

Michelle Goodall

Community strategy leader

Michelle Goodall is a recognised leader in community strategy, marketing, and communications, with 25 years’ experience across consultancy, agency, and in-house roles. She co-authored the Community Based Marketing (CBM) Best Practice Guide and created the widely referenced Periodic Table of Community Strategy. Michelle bridges theory and practice, showing businesses how to harness the power of community to drive growth, engagement, and loyalty.

Why Michelle deserves her place on the Creator Day stage:
Michelle embodies the role of community as a strategic business asset, demonstrating how thoughtful community design and engagement create lasting impact.

Phill Agnew

Nudge Podcast

Phill Agnew, host of Nudge, the number one marketing podcast demystifying behavioural science, brings a rare blend of insight, energy, and storytelling craft to Creator Day. Known for going the extra mile (literally, having walked 12 hours to attend last year). Phill demonstrates the power of effort and authenticity in drawing people in. His work equips creators and marketers with practical ideas to engage audiences meaningfully, showing how shared experiences and intentional action inspire participation.

Why Phill deserves his place on the Creator Day stage:
Phill embodies what it means for people to lean in, helping us create and connect as one.

Mark Masters

Founder, You Are The Media

Mark Masters founded You Are The Media (YATM) in 2013 to create a space where people could find their voice, build their audience and grow together. What began as a Thursday morning newsletter has grown into a global community of creative business people. Through events, learning and connection, Mark champions the idea that promotion and visibility don’t need to rely on algorithms or paid media.

Why Mark deserves his place on the Creator Day stage:
Mark embodies the power of community, showing that when people come together, support each other and collaborate, they can achieve far more than they ever could alone.

The Secret Speaker

This presenter still keeps with the theme of community and building something with their own hands.

It doesn’t have to be B2B related, more about efforts related to trust, emotion and connection.

The commercial side doesn’t have to happen from the start when you build on your values.