What is YATM?

Our Values

In October 2013, You Are The Media (YATM) was born as a marketing learning community.

YATM empowers you to promote yourself and your business to grow your own audience, instead of relying on algorithms and paid media. All of this within a supportive learning community that champions your success.

We do it with the values of creativity, independence, visibility, experimentation, co-learning, community and self-sufficiency.

What else happens from YATM?


Our private community space where we work together and grow.

Join YATM Club

In Person Events

We believe in scaling camaraderie.

Our Calendar


Helping businesses with big ideas

Helping companies here

YATM Newsletter

Every Thursday on promoting you and your work

Subscribe here

What It All Means…

What we want for you is the capability to create content that establishes your presence without any barriers.

No more middlemen, algorithms, or gatekeepers. You take the reins and attract your audience directly to you. Plus it feels good to feel a part of a wider community. Here is what being part of YATM means to Matt King.